All articles

10 September 2026 · 4 min read

How to Answer Enquiries and Capture Leads on Your Website Around the Clock

Learn how adding an AI salesperson to your existing website lets you answer visitor questions, capture qualified leads, and review live conversation reports.

Why Visitors Leave Without Contacting You

Most visitors arrive on your website outside normal office hours. They often have specific questions about your services, pricing, delivery areas, or stock availability. When they cannot find quick answers, they usually close the tab and check another company.

A standard contact form asks visitors to wait for an email response. Many potential buyers want immediate answers before they decide to move forward. Adding an AI salesperson allows your website to greet visitors right away, answer their exact questions, and collect their contact details day and night.

Keep Your Existing Website

You do not need to rebuild your website, change your design, or hire a developer to replace your current system. Web Salesperson works directly on top of the website you already own.

The setup process is simple. You provide your web address, and the AI reads your existing pages to learn about your products, services, and company background. You can also upload PDF brochures, price lists, catalogues, or internal sales notes to give it extra knowledge.

To turn it on, you paste one line of code before the closing body tag on your website pages. You can also add it through Google Tag Manager or the custom code settings in your website builder. If you prefer not to handle code, you can use the built-in button to email the snippet directly to your web team, or our staff can install it for you upon request.

Speak Your Customer's Language

Visitors feel most comfortable asking questions in their native language. The AI salesperson automatically detects and answers in the visitor's preferred tongue. It supports English, Bahasa Malaysia, Mandarin, Cantonese, Tamil, and mixed Malaysian speech.

Visitors can either type in the chat box or use their voice to speak on any page of your site. You can choose from eight ready assistants: Jenny, Mei, Daniel, Raj, Farah, Arif, Wei, and Priya. You can also select how the assistant appears on your site. Options include your own company logo, an animated character, a human presenter, or a custom avatar using your own face.

Automatic Lead Capture and Scoring

An effective website assistant does more than answer basic questions. It actively guides visitors toward sharing their contact information. When a visitor asks buying questions, the assistant collects their name, phone number, email address, company name, and type of business.

Every enquiry is organized inside your dashboard and assigned a lead score:

  • Hot leads: Visitors with clear buying intent who provide complete contact details.
  • Warm leads: Visitors asking detailed product questions or comparing solutions.
  • Cold leads: Visitors browsing general information.

Each score includes a plain-English explanation explaining why the visitor received that rating. This allows your sales team to prioritize who to call first every morning. For more details on this process, read our guide on how to capture leads from your website with AI.

Clear Reporting on Every Conversation

Whenever a visitor leaves their contact details, you receive an instant alert. You also receive a daily email summary so you stay informed without needing to log in constantly.

Your live reporting dashboard includes several detailed metrics:

  • Traffic breakdown: Monitor page views, unique visitors, returning visitors, and the busiest hours of the day to see which pages generate the most conversations.
  • Conversation funnel: See the exact path visitors take from landing on your site to starting a chat, asking a buying question, and submitting contact details.
  • Chat summaries: Read clear summaries of what visitors asked and what concerns they raised, including anonymous visitors who did not leave their contact details.
  • Popular topics: Discover which products or services generate the most enquiries so you can track market demand early.
  • Missed questions: Any question the assistant could not answer appears in a dedicated list. You type the answer once on the Train AI page, and the assistant remembers it permanently.
  • Interactive AI report: Ask questions directly to your report, such as requesting a summary of top customer questions from the past week, and receive an instant answer.

All leads and reporting data can be exported to CSV or PDF files to share with your sales staff.

How to Get Started

Setting up an assistant takes only a few minutes:

  1. Go to the Get Started page and enter your name, email, company name, phone number, and website address.
  2. Pick your preferred assistant persona, voice, and appearance.
  3. Allow the system to scan your website and learn your products and services.
  4. Test your assistant by typing or speaking to it in your private dashboard. You can test everything free of charge before making a decision.
  5. Select our simple yearly plan to unlock the live snippet.
  6. Paste the single line of code onto your website to start answering visitors immediately.

Add an Assistant to Your Website

Your website can do more than display static information. Visit Web Salesperson today, test your assistant for free, and give your business a dedicated salesperson that answers customer questions and collects leads around the clock.

Give your own website a salesperson

Keep the website you already have. Add one line of code and your assistant answers customers in any language, day and night.

Add AI to my website