18 October 2026 · 5 min read
How to Make Your Website Answer Questions, Qualify Buyers and Collect Leads
Learn how to turn your existing website into an active sales channel that answers visitor questions, scores leads and works around the clock.
Most business websites act like digital brochures. They show your products, list your services and display your contact details. But when an interested buyer visits, the site sits silently. If the visitor has a question about specifications, pricing terms or delivery areas, they often leave without reaching out.
You do not need to replace your current website to fix this. You can keep your existing design and add a dedicated AI salesperson that speaks to visitors, answers questions and collects real sales enquiries around the clock.
Why Most Business Websites Miss Out on Sales
Website visitors want immediate answers. When someone looks at your site at night or during a busy workday, they rarely want to fill out a static contact form and wait days for a reply. If they cannot find quick information, they search for another provider.
A live assistant changes how your site works. Instead of browsing alone, visitors can ask questions by typing or speaking out loud. The assistant responds instantly, explains your offerings and guides them toward taking action. To understand how this works in detail, read our guide on how an AI assistant captures leads from a website.
Give Your Existing Website a Dedicated Salesperson
Web Salesperson works alongside the website you already have. You do not need to rebuild anything or alter your current design.
You choose from twelve ready salespeople, such as Jenny, Daniel, Mei, Raj, Farah or Arif. Each salesperson comes with its own voice and character, available in male or female options. You can also display your company logo, an animated character, or a custom avatar. If you ever want to switch assistants later, you can make the change inside your dashboard in seconds without touching your website code.
How the Assistant Learns Your Business
Before your assistant talks to real visitors, it needs to understand what you sell. The AI reads your existing web pages to learn your products, services, pricing details and company background. It can even read product names and photos, allowing it to share product images and direct links in the chat.
You can make the assistant even smarter inside your dashboard:
- Upload your product catalogues, brochures, price lists and internal sales notes.
- Add custom questions and answers for specific business policies.
- Set clear ground rules on topics to avoid, such as unapproved promises or custom quotes.
- Define rules for when the assistant should pass the customer to your human team.
You can test the assistant privately before switching it on. Test conversations never show up in your public logs or live reports.
Speaks and Understands Every Visitor
Your customers come from different backgrounds and speak different languages. The AI salesperson automatically replies in the exact language the visitor uses.
It handles English, Bahasa Malaysia, Mandarin, Cantonese, Hokkien, Tamil and mixed everyday speech. Visitors can type their questions or speak out loud using their microphone. The assistant listens and answers with a natural voice, giving every visitor a warm and helpful experience.
You can also connect your business WhatsApp number. The same assistant will answer incoming WhatsApp messages, ensuring consistent answers across your website and messaging channels.
Built-In Lead Scoring and Full Visibility
Every conversation generates clear data so you always know what your buyers want. The assistant asks for contact details during natural conversation points, collecting names, phone numbers, email addresses, company names and business types.
Inside your dashboard, you get access to a live report:
- Lead scoring: Every lead is categorised as hot, warm or cold, along with a plain-English explanation of why the score was assigned.
- Traffic and peak hours: See which days, hours and specific web pages create the most sales discussions.
- Chat summaries: Read brief summaries of every visitor conversation, including anonymous visits where no contact details were left.
- Missed questions: If a visitor asks a question the AI cannot answer, it is flagged in your list. You provide the answer once, and the assistant remembers it for every future visitor.
- Built-in contact management: View all enquiries in one list, update their status, take internal notes, and export records as a CSV or PDF file.
You also receive a daily email summary and instant alerts whenever a new enquiry comes in.
How to Set It Up on Your Website
Setting up an assistant takes only a few minutes. You can begin at /get-started without entering a credit card.
Here is how the process works:
- Create your account with your name, email and website address.
- Choose your salesperson and appearance.
- Let the AI read your website, and upload any extra brochures or notes.
- Test your assistant in a private conversation to see how it answers questions.
- Choose a monthly or yearly plan that fits your business on our pricing page to unlock live mode.
- Copy the single line of code provided in your dashboard and paste it onto your website before the closing body tag.
If you prefer not to handle the code yourself, you can use our built-in email button to send instructions to your web developer, or request assistance from our team to install it for you. Once added, the assistant goes live immediately.
Adding an AI salesperson turns your existing website into an active sales channel. Start building your assistant today and let your site answer questions, capture leads and assist buyers day and night.
Give your own website a salesperson
Keep the website you already have. Add one line of code and your assistant answers customers in any language, day and night.
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